The screen that Hisense ships is equivalent to the Elite Aeon CLR material I have in my home studio (at the 100-inch size) and used for this review. While it drives up the initial cost, having the right screen with these USTs is essential to their living up to their promise as a day-to-day TV replacement. Hisense is one of just two UST brands that bundles an ALR screen with their projectors, a practice now followed by Epson with its LS500 models but no one else. If the projector's big footprint is a deterrent, Salamander Designs, a well-regarded manufacturer of A/V furniture, sells a credenza for this projector with a recessed cavity that hides the projector out of sight below the top surface and allows sound to emerge from a grille in front. This includes the larger 0.66-inch 4K DLP chip and separate blue and red lasers with a phosphor wheel. But along with the premium audio system the primary draw here is some advanced display technology. The current $6,999 list price for the 100L10E package reflects the cost of a bundled 100-inch UST ALR screen the 120L10E with a 120-inch screen goes for $7,999. The L10E projector is a beast by today's UST standards, measuring 27.5 x 8.1 x 16.4 (WHD) and weighing in at 50 pounds-a chassis that accommodates a rather hefty sound system I'll say more about later. The "laser TV" moniker is now becoming generic to describe the category, and other brands may use variations on the theme, but Hisense is likely the only company that has built legitimate trademark rights to use that name in its products and marketing. shortly after in 2016, and remained essentially alone in attempting to introduce the concept to general consumers. But it was Hisense that migrated its more approachable "Laser TV" line to the U.S. Sony can claim the first laser-driven 4K UST living room projector promoted here in the states-at a then cost of $50,000. But overlooked among new consumers considering a UST purchase is the role that Hisense has played in creating the market that has spawned a slew of competitors. The entry of no fewer than a half dozen new players, some now on their second generation product, has helped to both popularize and legitimize the category. The last two years have seen an explosion of new product releases among laser-driven ultra short throw living room projectors.
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It may look like a behemoth next to newer generation living room USTs, but the L10E series from Hisense is an all-in-one entertainment system with an impressive audio system, an excellent ALR screen, and some advanced display technology.
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